Papa Toodles Salon Is Success Story Before and After COVID-19 Pandemic
GODFREY - Papa Toodles Hair Salon in Godfrey marked its ninth anniversary of serving customers on Dec. 2, 2023. The business officially opened on Dec. 2, 2014. Wade and James Gibson operate the salon and also have Angie Dennis and David Smith there as hair stylists. The hair business has changed greatly, and the cost of products to do the job in the industry has skyrocketed, the two owners said. "It’s impossible to make the wage to equal the cost," the pair said. "Women did get a weekly appointment 40 years ago to be styled. We see little of that. The COVID-19 pandemic set the industry back, causing some salons to close. We are striving not to let it happen to us. We still love visiting with our long-term people." Many ask how the creative name “Papa Toodles” was formulated. The name comes from Wade and James' grandkids’ name for Wade. James chose a career in the field because he had always enjoyed hair but never had the opportunity to pursue