Summer Travel Season Kicks Off with Illinois' 'The Middle of Everything Campaign’
GRAFTON - The Illinois Office of Tourism today kicked off its summer travel season campaign with a fun series of TV ads, digital ads, and social media ads that highlight Illinois as being in the Middle of Everything! Southwest Illinois and Aerie’s Resort in Grafton were featured in the TV ads directed by and starring Illinois native and actor Jane Lynch. “The state’s new tourism campaign ‘The Middle of Everything’ is the perfect kick-off to the summer travel season,” Cory Jobe, President, and CEO of the Great Rivers & Routes Tourism Bureau said. “Southwest Illinois is front and center in the state’s TV ads with Aerie’s Resorts’ Grafton SkyTour featured along with the Meeting of the Great Rivers National Scenic Byway. What better way to attract visitors to Illinois and our region than with these snappy, funny, and scenic ads. “Karla Flannery, deputy director of the Illinois Office of Tourism, deserves credit for ensuring