An accurate return on investment for B2B marketing is notoriously difficult to nail down. As opposed to the relatively quick process of selling to consumers, the B2B sales process tends to last months or even years. This means it becomes difficult to determine which marketing tactics actually influenced the lead’s purchase. They might have come into contact with many different ads, emails and blog posts over the course of their decision-making process, not to mention all the conversations they…
The path to passage for a bill spending almost $3 billion in federal COVID-19 relief was paved with money Thursday. But about 20 minutes of discussion was all it took to win a 26-5 vote from the upper chamber after 18 new projects were added along with a $500 million set-aside from general revenue for […]
ST. LOUIS - One person was killed in a single-vehicle crash Friday morning on Union Boulevard near Bircher Boulevard. The crash happened just before 5:30 a.m. in the 4400 block of Union Boulevard. The victim has not yet been identified. It is unknown at this time what led up to this crash. FOX 2 will [...]
ST. LOUIS - The area will see more wet weather Friday. Expect showers and some storms throughout the day with highs in the low-60s. Showers will be moving off to the east by Friday evening. Quiet weather returns this weekend. High temperatures will reach the 70s. Next week will see very warm temps with highs [...]
JEFFERSON COUNTY, Mo. - Southbound 55 is closed Friday morning at Eagle Crest near Route Z due to a crash. The crash happened just before 5 a.m. It is unknown at this time how many vehicles were involved in the crash. It is also unknown if anyone was injured. FOX 2's traffic reporter Molly Rose [...]
In a new installment of Audible's Words + Music audio series titled Pete Townshend: Somebody Saved Me, The Who's Pete Townshend treats listeners to a candid look at his life…
Paul Mazzucco, Chief Information Security Officer, Tierpoint
Paul oversees company standards for physical, information, and network security, and leads the charge in maintaining industry-specific compliance certifications. An IT security market veteran, he has successfully trained with government agencies and become an expert in security standards and system hardening. He is a Certified Information Systems Security Professional (CISSP), Microsoft Certified Systems Engineer (MCSE), and Certified…
It is interesting how we can all look at circumstances and data, and still be so wrong. And so often these assumptions or even calculations can carry on as “gospel” for many years – even decades.
One of those “looking through the wrong end of the looking glass” truths was early on in my “acceptance of all instructions.”
Quite a bit of physical training theory was invested in the deprivation of fluids. Now this was far before the advent of Gatorade. It was thought that the more you…
For Emily A. Neill, describing the current hiring environment as a “candidate’s market” doesn’t quite do it justice.
Neill, senior managing director at Robert Half International Inc., said the offers employers are making these days are often staggering.
“The biggest shock with clients is when we tell them what the market is paying,” Neill said. “They don’t believe it. They have a budget that was written a year ago, and they’ve tried to find people within their budget, and there’s…
A hearing featuring Amazon Labor Union’s Christian Smalls looked at whether the government should continue to use companies as contractors after they engage in union-busting.
Through a new nonprofit, buyout funds will grant shares to employees of their portfolio companies. Backers say it will boost investor profits, and give workers an ‘ownership mindset.’
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